Augmented Reality In E-Commerce Statistics And Facts (2025)

Introduction

Augmented Reality in E-Commerce Statistics: Augmented Reality (AR) is revolutionising the online shopping experience by enabling users to visualise how products will appear in real life before making a purchase. Shoppers can virtually try on clothes or place furniture in their rooms using their smartphones or computers. This technology is making online shopping more interactive, helping customers make more informed decisions. Studies have shown that AR increases customer satisfaction and leads to higher sales.

As online shopping continues to grow, AR is becoming a must-have tool for businesses, enhancing the shopping experience and driving sales. This article will delve into how Augmented Reality (AR) is transforming e-commerce, supported by the latest statistics on its impact.

Editor’s Choice

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• By 2024, it is projected that there will be 1.73 billion mobile AR users worldwide, indicating the widespread adoption of AR technology.
• Products featuring AR content experience conversion rates up to 94% higher than those without, demonstrating AR’s effectiveness in driving purchases.

(Source: invespcro.com)

• 61% of online shoppers prefer shopping from retailers that provide augmented reality (AR) features.
• Retailers using AR have reported a decrease in product returns of up to 35%.
• Approximately 72% of shoppers have made impulse purchases after engaging with augmented reality (AR) features.
• Augmented Reality in E-Commerce Statistics show that around 40% of shoppers are ready to pay extra for products that come with AR experiences.
• Some online retailers have seen up to a 200% increase in sales by integrating AR into their shopping platforms.
• Around 90% of Gen Z consumers are interested in using AR to visualise how furniture or decor would look in their homes.
• Retailers utilising AI-powered AR solutions have experienced a 25% increase in conversion rates.
• The global AR market is projected to reach USD 97.8 billion by 2028, with e-commerce playing a significant role in this growth.

General Augmented Reality In E-Commerce Statistics

(Source: resources.imagine.io)

• The global augmented shopping market is predicted to grow at a 47.1% annual growth rate (CAGR) by 2027.
• Currently, more than 32% of consumers in the US utilise AR technology when shopping online.
• By the end of 2023, there were around 1.3 billion users of AR devices worldwide.
• In the US, 71% of online shoppers say they would shop more often if AR technology were more available.
• Studies from Stories AR show that customers who use AR are 30% more likely to make a purchase.
• Additionally, over 90% of Americans have used or would consider using AR for shopping.
• According to the Social Report, one-third of US shoppers will have used AR on an e-commerce site by 2025.
• Augmented Reality in E-Commerce Statistics further reports that in the US, 28% of consumers are expected to have used AR for online shopping by 2025.
• By that time, around 41% of Gen Z consumers will have used AR shopping apps.
• In Saudi Arabia, 45% of consumers are expected to use AR shopping apps by 2025, while 42% of consumers in the UAE are also expected to do the same.
• More than 75% of industry experts predict that AR will become a bigger part of the shopping experience in the next five years.
• However, 52% of retailers feel they are unprepared to implement AR technology in their stores.
• The global AR market is expected to reach a value of USD 90.8 billion by 2027.

Augmented Reality Segmentation By Industry

(Reference: scoop.market.us)

• Electronics leads the way with the largest share at 32.0%, making it a major contributor to overall revenue.
• Next, services account for 12.9%, and manufacturing follows with 10.3%, both playing significant roles in the economy.
• E-commerce, government, and social media contribute 5.2%, 4.9%, and 4.8%, respectively, showing their importance.
• Telecommunications and advertising each hold a 4.7% share of the market.
• Robotics and gaming account for 2.2% and 2.0%, respectively, while healthcare stands at 1.9%.
• The remaining 11.1% is categorised as ‘Other,’ covering various sectors that also contribute to the industry’s revenue.

Augmented Reality in E-Commerce Statistics By Industrial Application, 2025

#1. Furniture and Home Decor

• 70% of furniture shoppers report increased confidence in online purchases when using AR to visualise products in their space.
• IKEA’s AR app has been downloaded over 2 million times since its launch, significantly boosting customer engagement.

#2. Fashion and Apparel

• 40% of shoppers are willing to pay more for clothing or accessories if they can preview them using AR.
• Drest, a fashion AR app, reports a 40% increase in conversion rates due to its virtual try-on features.

#3. Jewellery

• Ditto offers AR try-ons for jewellery, with users spending 5 times more time interacting with products compared to static images.
• 200% increase in customer confidence and likelihood to purchase when using AR to try on jewellery.

#4. Beauty and Cosmetics

• 74% of women express interest in using AR for makeup shopping.
• Sephora’s Virtual Artist allows customers to try on makeup virtually, enhancing the shopping experience and reducing returns.

#5. Automotive

• 90% engagement rate with AR content among users customising vehicles online.
• Volkswagen and Kia have implemented AR features for virtual car customisation and visualisation.

#6. General Retail

• 61% of shoppers prefer retailers that offer AR experiences like virtual try-ons and previews.
• 80% of retailers plan to implement AR or VR tools by 2025, indicating a significant industry shift.

Distribution of AR Usage Among Online Shoppers, 2024

Global Consumers Using AR When Shopping Online By 2025, By Country

• A recent Statista survey on future shopping trends predicts that by 2025, about one-third of shoppers in the United States will use AR-powered technologies when shopping online.
• In countries such as Saudi Arabia and the United Arab Emirates, it is expected that as many as 45% of people will use AR for online shopping.

Furthermore, other countries’ estimated AR Adoption is stated in the table below:

Augmented Reality In E-Commerce Statistics By Buyers’ Preferences

• By 2025, retail revenue from AR and VR is expected to reach USD 1.6 billion.
• 66% of people are interested in using AR to assist them with shopping.
• 51% of consumers want to use AR to explore the features and benefits of products.
• 43% of people are open to using AR features when shopping in physical stores.
• According to Augmented Reality in E-Commerce Statistics, almost 45% of shoppers report that AR helps them save time when making purchasing decisions.
• 77% of customers prefer using AR tools to see different product variations, such as colours or styles.
• By 2025, nearly 34% of customers plan to try products using AR apps before making a purchase.
• 57% of consumers would like to use AR to place products, such as furniture or appliances.
• 92% of Gen Z shoppers are excited about using AR for e-commerce.

(Source: amzadvisers.com)

• 40% of these shoppers are willing to spend more on a product if it incorporates AR features into the shopping experience.
• 61% of online shoppers prefer buying from stores that offer augmented reality (AR) experiences.
• 71% of consumers are more likely to shop at stores that provide AR capabilities.

Augmented Reality In E-Commerce Platform-Specific Statistics

• Shopify: 94% higher conversion rates with AR-enabled product pages.
• Snapchat: 56% more likely to purchase after using AR lenses; 75% of experts predict AR’s growing role.
• IKEA: 200% increase in conversions via AR app.
• Wayfair: 20% sales boost with AR visualisation tools.
• Nike: Enhanced brand loyalty through AR sneaker drops.
• Snapchat: Over 250 million daily AR interactions; 56% more likely to purchase after using AR lenses.
• Home Depot: 35% reduction in product returns with 360° product views.
• Sephora: Increased customer satisfaction with AR makeup try-ons.
• Amazon: 40% sales increase with AR-enabled product previews.
• Google: AR-powered ads for virtual try-ons of hair colour and foundation.

Difficulties With The Use Of AR In E-Commerce In The U.S. By Age, 2024

Benefits Of Augmented Reality In E-Commerce Statistics

• 35% of shoppers say they would shop online more if they could try on items virtually.
• Another 22% of people said they would visit physical stores less often if they could use AR to shop online.
• A study found that when companies incorporate AR shopping features into their online platforms, conversion rates can increase by up to 90%.
• Shopify found that incorporating 3d models into AR increased conversion rates by up to 250% for its sellers.
• However, 27% of customers reported returning products because they didn’t match what they expected or were described online.
• Augmented Reality in E-Commerce Statistics further depicts that Retailers can boost online sales by up to 200% when using AR technology.
• AR also keeps customers engaged for much longer; product image and video views can rise from 30 seconds to 8 minutes.
• Stores offering 360-degree product views experienced a sales increase of up to 40%.
• Home Depot experienced a 35% reduction in product returns after incorporating 360-degree photos into product pages.
• 72% of shoppers ended up buying items they didn’t plan on purchasing because of an AR experience.
• 55% of people think AR makes shopping more enjoyable.
• 29% of shoppers expect online stores to invest more in AR and VR technology.

Challenges Of Augmented Reality In E-Commerce

• 18% of users experience glitches; 17% face slow loading times.
• AR apps may not function properly on all devices, which can limit accessibility.
• High initial investment and ongoing maintenance expenses.
• Some users find AR interfaces difficult to navigate.
• AR apps often require access to personal data, which raises significant security concerns.
• Over 40% of U.S. consumers have never used augmented reality (AR) for online shopping.
• Difficulty in merging AR with existing e-commerce platforms.
• Limited resources hinder the adoption of AR for small retailers.

Sustainable Initiatives In AR-Driven E-Commerce

• 73% of consumers are willing to buy from brands that prioritise sustainability.
• E-commerce platforms are adopting eco-friendly practices, including sustainable packaging and carbon-neutral delivery options, to meet consumer demand for ethical shopping.
• The integration of AR with AI enables personalised shopping experiences, reducing the need for returns and minimising environmental impact.

Future Outlook

• The global AR market is projected to reach USD 97.8 billion by 2028, with e-commerce playing a significant role in driving this growth.
• New AR technologies, including holographic displays and AR wearables, are poised to enhance the online shopping experience significantly.

Conclusion

To summarise, Augmented Reality (AR) is transforming the online shopping experience by offering a more interactive and engaging approach. With AR, customers can virtually try products before buying them, which helps them feel more confident about their choices. This technology also reduces product returns and improves customer satisfaction, making it a great tool for online stores.

As AR technology continues to improve, we can expect even more creative ways to enhance the shopping experience, bringing customers and brands closer together. Adopting AR in e-commerce is important for staying competitive and meeting the changing needs of today’s shoppers.